Umm Al-Qura Signs Agreement with Bloom Invest and Hayaza to Develop a Hotel Tower at Masar Destination

As part of its distinguished projects in the hospitality sector, Ahmed Alsaif & Sons Group announced that its subsidiary, Hayaza Real Estate Development, has signed a land reservation agreement in partnership with Bloom Invest and Umm Al-Qura Development & Reconstruction Company to develop a luxury hotel tower at the “Masar” destination in Mecca.

The project involves investments exceeding 1 billion Saudi Riyals and will feature more than 500 hotel units, representing a significant addition that enhances Masar’s position as a leading urban hub for hospitality and investment in the heart of Mecca.

This initiative aligns with Ahmed Alsaif Holding Group’s strategy to support premium projects that elevate the quality of experiences in the Holy Cities and meet the growing demand for upscale hospitality, in line with the Kingdom’s Vision 2030 objectives to strengthen the tourism and hospitality sectors.