Heyazah expands its presence in Saudi Arabia's real estate market with the Sahara Plaza development in Riyadh.
A new milestone in shaping integrated urban destinations in the capital
In a strategic move that reflects AS Holding's commitment to developing high value, future focused real estate investments, Heyazah Real Estate Development, a subsidiary of AS Holding, has signed a real estate development agreement with Alistithmar Capital, the investment arm of The Saudi Investment Bank (SAIB), to develop Sahara Plaza, a landmark mixed-use project located on King Abdullah Road in Riyadh.
The project spans approximately 12,540 square metres and is designed as a vibrant mixed-use destination, integrating residential, office, and retail spaces within a single development. The project responds to Riyadh's accelerating urban expansion and the growing demand for integrated, sustainable communities that combine living, working, and commercial experiences.
One of Sahara Plaza's defining advantages is its strategic location just 250 metres from King Abdulaziz Road Metro Station, making it a prime example of Transit-Oriented Development (TOD)—an urban planning model that promotes sustainable mobility, walkability, and seamless connectivity to public transportation.
A Strategic Partnership to Unlock Premium Real Estate Opportunities
The agreement between Heyazah Real Estate Development and Alistithmar Capital reflects a shared vision to develop high-quality real estate opportunities aligned with evolving market dynamics and investor expectations.
Commenting on the partnership, Khalid Al-Rais, Chief Executive Officer of Alistithmar Capital, stated:
"Our collaboration with Heyazah Real Estate Development reflects our shared commitment to creating attractive investment opportunities within Saudi Arabia's evolving real estate sector. Through carefully structured real estate investment funds tailored to each project, we aim to maximise value for investors while supporting sustainable market growth."
He added that Alistithmar Capital remains focused on identifying high-potential real estate investments that deliver long-term value through investment vehicles designed to meet the specific requirements of each development.
AS Holding Real Estate Development
As AS Holding's dedicated real estate development arm, Heyazah focuses on delivering innovative, sustainable developments that generate long-term economic value while creating vibrant urban environments.
The company adopts a development philosophy centred on building integrated destinations that combine residential, commercial, and business functions, supporting Saudi Arabia's ongoing urban transformation and contributing to the Kingdom's ambitious development agenda.
Sahara Plaza embodies this vision by combining a strategic location, contemporary urban planning, and diverse land uses within one cohesive destination.
A Prime Location at the Heart of King Abdullah Road in Riyadh
Positioned on King Abdullah Road, one of Riyadh's most prominent transportation corridors, Sahara Plaza enjoys exceptional accessibility and connectivity across the capital.
Its close proximity to the Riyadh Metro network enhances convenience for residents, businesses, and visitors while reinforcing the project's role as a transit connected urban destination.
As Riyadh continues its rapid economic and urban expansion, the project's location significantly strengthens its long-term investment appeal and development potential.
A mixed-use destination designed for the future that reflects the future of real estate development
Sahara Plaza has been conceived as a modern mixed-use development that brings together residential apartments, office spaces, and retail offerings within a single integrated environment.
This development model has become one of the defining trends in contemporary real estate, optimising land use, encouraging vibrant communities, and creating sustainable commercial ecosystems.
The diversity of the project's components enables it to serve a wide spectrum of residents, businesses, and investors while fostering a dynamic and resilient urban environment.
Embracing Transit-Oriented Development (TOD)
Sahara Plaza is being developed according to internationally recognised Transit-Oriented Development (TOD) principles, which prioritise projects located near public transport infrastructure.
The TOD approach delivers multiple long-term benefits, including:
Enhanced mobility and accessibility
More efficient use of urban infrastructure
Reduced reliance on private vehicles
More connected and environmentally sustainable communities
With Riyadh's public transportation network continuing to expand, developments connected to metro stations are becoming increasingly important in shaping the city's future urban landscape.
Investment value supported by the project's diverse uses
By integrating residential, office, and retail components within one destination, Sahara Plaza offers a diversified investment profile capable of adapting to evolving market demands.
Its strategic location, combined with direct connectivity to public transportation, further strengthens its long-term commercial attractiveness and investment value.
The project reflects AS Holding's broader strategy of developing economically sustainable assets built on sound operational fundamentals and designed to meet the needs of modern cities.
Supporting Saudi Vision 2030
The development of Sahara Plaza aligns closely with the objectives of Saudi Vision 2030, particularly those focused on enhancing quality of life, improving urban infrastructure, advancing sustainable city development, and strengthening the Kingdom's real estate sector.
The project also reinforces AS Holding's commitment to investing in strategic sectors that contribute to Saudi Arabia's economic diversification while creating sustainable value through its portfolio of specialised companies.
Through Heyazah Real Estate Development, the Group continues to deliver forward-looking projects that support Riyadh's transformation into one of the world's leading urban destinations.
Sahara Plaza: The Next Chapter in Heyazah's Growth Journey
Sahara Plaza represents another significant milestone in Heyazah's expanding portfolio of landmark developments, combining strategic location, mixed-use functionality, modern urban planning, and seamless public transport connectivity.
Through its specialised companies, AS Holding remains committed to developing transformative investments that create lasting value, contribute to Saudi Arabia's urban evolution, and support sustainable economic growth for generations to come.
